Bringing a website into existence is a complicated process which is most often prolonged, not by slow development, but by decision making. One of the most obvious decisions you must make is what your website address or domain name should be. In this post I’ll explain what a domain name is, and how to choose a great one.
Every computer connected to the internet has it’s own Internet Protocol (IP) Address. This is a series of numbers like 18.104.22.168, which would be pretty hard to memorize. To make it easier, you can instead type in a domain name (eg. Google.com), and the domain name server will direct your computer to the correct IP address.
After accessing a domain name, your computer retrieves files from the server where your website is hosted. You might feel an urge to find the cheapest domain and hosting separately, but that can backfire sometimes. It’s important that these two services work perfectly together, and you’ll find troubleshooting much easier when you only have one company to deal with.
Your domain name is usually your company name, but if you hope to get most of your traffic from people searching for just your type of business, there can sometimes be benefit in choosing a descriptive domain like perthcleaning.com.au.
In the end, remember that your domain name is not the be all and end all of your website. Your website is going to work well based on things like the design, structure, and content. If sites with made up domain names like Wikipedia, Google and Tumblr can be successful, so can yours.