Some great companies have websites that could be so much better. We’ve decided to put our money where are mouths and are spend one hour coming up with some great designs for great companies that haven’t asked for our help, and might not have even heard of us. We like these companies, and we want to see them do better. Even more so, we’d like their business! This week is Ace Cinemas.
On a desktop computer the site doesn’t prioritise the information very well. There are some large banners devoted to movie posters, but what the user wants is session times. To find this, the user must use the small drop down lists in the top corner. Then once on the page for the correct franchise, the schedules themselves could be bigger, or more in focus.
In the hour we spent working on a possible re-design, we decided that a more conventional navigation was important, while maintaining the space for stunning movie posters. This is what we came up with:
We’ve left a huge background area to wow the visitors, and kept the rest of the page for relevant content.
Now to the mobile version. Rather than being designed responsively, the current Ace Cinemas website redirects you to an alternate version, which again uses drop down lists and fails to prioritize information as best as it could.
Ever since mobile web browsing became a possibility, it’s been widely understood that the best way to accommodate a smaller devices is by developing a layout that subtly changes as the screen shrinks. This gives your mobile users the exact same content, just presented in a more suitable way. Have a look at our design, as it changes to suit a smaller space. First, things become narrower, the large movie image falls further into the background, and the content remains king.
Next, the website switches to a one column layout. The links we’re all looking for stay right at the top, and the secondary information is pushed further down. With a single column layout like this, users can scroll down to see more information without having to zoom in and out of a large, wide page.
That concludes our one hour pitch! We’d like to thank Ace for being a stand-up company, and Embersketch’s favourite cinema. We’d also like to invite anyone from Ace to get in touch,whether to comment, ask a question, or start working together.