Nigel is a fictional character I invented two minutes ago when I came up with the idea behind this post. Nigel works for your business, and is a pretty awesome guy. He stands by the curb outside your business’ front door, and when someone walks past, he smiles at them, and they stop to chat.
There’s something wrong with a lot websites that we can all spot a mile away, but unless you are a web designer you probably can’t quite put your finger on it. The site doesn’t look right. It should look right, but something about it is off, and this affects the way you perceive the entire business.